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Last modified: March 10, 2025

How to Create & Optimize Customer Support Funnel

We’ve all heard about the sales funnel and how a lead converts into a customer. But there’s another funnel that can help businesses achieve their goals – the customer support funnel. A well-defined customer support funnel strategy is different from the original sales funnel that we all know of so far. Rather than tracking the...

Last modified: February 12, 2025

How to Ask for Customer Testimonials and Make the Most Out of Them

If you search the web, you’ll find valuable studies and statistics on customer satisfaction. Those can help you shed light on your own customers’ behavior and understand some of their needs or struggles. But what the studies don’t teach you is how to reach out to your customers and build a friendly relationship with them....

Last modified: March 10, 2025

What are Customer Complaints & How to Handle these Complaints

“Your people keep directing me from one person to another.” “I bought your product but it doesn’t deliver what it promised.” “I haven’t heard a darn thing!” If you’ve heard such customer concerns lately, then it means they’ve been through a bad customer service experience with your brand. It’s not like you wanted this, but...

Last modified: March 10, 2025

How to Boost Customer Engagement Using Live Chat

Did you know that 42% of consumers say that they prefer live chat functions because they don’t have to wait on hold? It’s not a surprise anymore that live chat has been established as the upcoming customer support tool in the market. It’s even becoming a popular sales tool among both B2C (74%) and B2B...

Last modified: March 10, 2025

What is the Buyer’s Journey & How to Write for Every Stage

What would you prefer – being greeted like an honored guest while entering a store or just another visitor that needs to be convinced to make a purchase? Honestly, it can get annoying when you come across pushy sales representatives during your buyer’s journey who treat you like a sales target that needs to be...

Last modified: March 10, 2025

The Ultimate Customer Segmentation Guide

Are your customers young and rustic or toolbelt traditionalists? Feeling lost as to why we are referring customers with such nicknames? Well, market research firms such as Claritas use these to divide customers into different segments. And why not, it helps you understand your customers even better. Once you know how your customers are and...

Last modified: February 21, 2025

How to Use Live Chat in Your Contact Center

In the 70s and 80s, call centers were treated as a sales tool by large enterprises where agents would call up the consumer to sell a product. Later on, their toll-free number ‘800’ enabled consumers to get in touch with a business and ask questions related to one of the marketing campaigns they came across....

Last modified: February 21, 2025

12 Helpful Strategies to Reduce Customer Churn

Unhappy customers = Higher churn rate = Reduced revenues and profits The math is simple. If you keep disappointing your customers, you’re likely to experience customer churn. And a continued increase in customer churn can result in a loss in revenues and profits. That’s why it is important to identify the right strategies or tips...

Last modified: February 19, 2025

How to Handle Multiple Chats at the Same Time

Ever wondered how challenging it must be for your operators to handle multiple chats at the same time? What if they make a mistake while managing multiple chats or one of their responses prompts the visitor to leave the website before getting a solution? These are some pressing questions that need your immediate attention. Yes,...

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