Is excellent customer experience equivalent to higher support costs? Truth be told, it’s not. If you’ve got the right strategies that help you streamline incoming requests, you won’t find it challenging to reduce customer support costs. However, many businesses are spending more on the support process to improve the customer service experience. But such efforts...

Giving your customers a top-notch service experience is essential if you want your business to grow. However, multiple challenges wait ahead of you that easily hamper both your customers and your experience. This makes it difficult to decide on what type of customer service we should offer to customers. The types of customer service you...

We’ve all heard about the sales funnel and how a lead converts into a customer. But there’s another funnel that can help businesses achieve their goals – the customer support funnel. A well-defined customer support funnel strategy is different from the original sales funnel that we all know of so far. Rather than tracking the...

If you search the web, you’ll find valuable studies and statistics on customer satisfaction. Those can help you shed light on your own customers’ behavior and understand some of their needs or struggles. But what the studies don’t teach you is how to reach out to your customers and build a friendly relationship with them....

“Your people keep directing me from one person to another.” “I bought your product but it doesn’t deliver what it promised.” “I haven’t heard a darn thing!” If you’ve heard such customer concerns lately, then it means they’ve been through a bad customer service experience with your brand. It’s not like you wanted this, but...