Customer Support

“Your people keep directing me from one person to another.” “I bought your product but it doesn’t deliver what it promised.” “I haven’t heard a darn thing!” If you’ve heard such customer concerns lately, then it means they’ve been through a bad customer service experience with your brand. It’s not like you wanted this, but...

What would you prefer – being greeted like an honored guest while entering a store or just another visitor that needs to be convinced to make a purchase? Honestly, it can get annoying when you come across pushy sales representatives during your buyer’s journey who treat you like a sales target that needs to be...

Are your customers young and rustic or toolbelt traditionalists? Feeling lost as to why we are referring customers with such nicknames? Well, market research firms such as Claritas use these to divide customers into different segments. And why not, it helps you understand your customers even better. Once you know how your customers are and...

Unhappy customers = Higher churn rate = Reduced revenues and profits The math is simple. If you keep disappointing your customers, you’re likely to experience customer churn. And a continued increase in customer churn can result in a loss in revenues and profits. That’s why it is important to identify the right strategies or tips...

“Have we satisfied our customers? Did they find our services up to their expectations?” If you’re asking these questions every time you offer your services, you are a customer-centric organization. But simply asking these questions isn’t enough to gauge whether they are satisfied or not. You need to measure the right customer satisfaction metrics to...

For many years, marketing and customer service have been running in parallel lines, helping businesses acquire and retain customers. While the former helps businesses promote and sell their services based on industry research and advertising, the latter offers assistance and advice to people already using a brand’s product or service. But lately, both customer service...